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Going to be taking pleasure in a good Guinness draft. You can get that on emphasis on video camera there. There we go.


I'm going to have to do this for you. Get that emphasis there on that video camera. There we go.


It's fun to watch. My kids constantly like watching it. They do not consume it. They just like seeing it. Daddy makes them do it. Joys. That's good stuff right there. All. Beer Friday on a Wednesday. This will air on a Friday so joys everybody around.

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I'm not going to tell any person. And don't inform my daycare lady that I'm going to be going to in regarding an hour to select up my daughter that we videotaped this here Wednesday afternoon. In all seriousness right here, we're going to chat today about what are Google stacks.


We're going to demystify it a little bit and talk about what it is and exactly how you could be able to take advantage of that for your service. Prior to we do that, I want to mention our complimentary split second search engine optimization audit device. Go onto, click in the leading right edge, yellow switch, free instant SEO audit.


And it's going to give you a quick strike list of some things to care for and rating and things like that. Wonderful source. Entirely free. Google Authority Stack. Use it as frequently as you want. LocalSEOtactics.com. So Google stacks, what are they? It's kind of strange and what they are, what they do, just how to develop them, exactly how to take advantage of them.


So I'm going to experience some examples and talk concerning not the in-depth information concerning just how to develop it, but more what is it? We'll dive deeper right into a few of these features in some future episodes. That's sort of a basic summary. There you go. Obtaining a little dry.

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It's kind of like making use of the silo strategy that we discussed back in episode 60 for building material within your website where you're mosting likely to be interlinking some points together to type of construct this network of relevance and after that factor that towards something with intent. So there's some architecture below, some specific design to do this properly.


This is definitely getting into kind of a control technique? This isn't simply making certain your search phrase is on the page or that you have a Google My Company. This is getting a bit even more of the search engine optimization hoax and leveraging Google. And if you do this the upside-down the mind is as Google continues to refine its algorithm and try to remove spam, that if you're spammy and doing this, you're going to obtain captured.


What I'm going to walk with below, it's kind of the existing ideal techniques from a lot of the top Search engine optimization minds out there on just how to do this the right way to still leverage it, but maybe safeguard yourself a little bit for the future. Very first things initially, what is a Google stack? Like I stated, you're primarily leveraging Google buildings to construct even more importance and info regarding your brand name, your keywords, and your content.

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Actually any of these residential or commercial properties that are had by Google, these apps that Google look at this now provides, many of them are complimentary or you can even have actually a paid membership to some of these relying on exactly how you leverage it. Essentially what we're going to be doing below is creating material in each of these applications, each of these Google residential properties, and then kind of connecting it all with each other.


If you have 3 main services, let's simply claim if you're car repair, if you do radiator repair service, transmission fixing, and oil modifications, obtain establish on a Google docs account and really allow me pause right there. There's something I did want to explain on the front side.


You could have to leap through a hoop or two to set up a brand-new Google account, however you need to probably already have one if you have actually been doing Search engine optimization and leveraging those various other devices. You're going to require that as a requirement. Currently you obtain establish up on Google docs and those 3 groups, the radiator fixing, transmission repair service, and oil modifications, within Google docs develop a brand-new doc, simply one web page about each of those topics, just like you would develop a check it out webpage on your website.

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Don't have it be the same, however you're going to want to claim the exact same kind of things. I suggest, create a doc that's effectively like an internet page in that regard what you're attempting to interact from a SEO point ofview.


You'll have one doc, like I claimed, for each of those 3 services and after that do something comparable in these various other platforms. If it's YouTube, create 3 various videos. If it's spread sheets, make three various spreadsheets with some details regarding this. Once more, utilize the search phrases, compose web content. Each one of these points that you're doing, Google owns Google docs.


And I should state also, over the last year there's been a whole lot of people checking some well-known Search engine optimizations out there. In the past, you may intend to like web link your website in that Google doc. Like to learn more, inspect out our page here or reference this webpage for the insights or whatever.






Just like when we develop the silo material, once again, back to episode 60, we're interlinking these web special info pages with each other, however we're not perhaps connecting them to your homepage? There's a particular organized style you're attempting to do below. What you wish to link to and what you intend to prevent linking to.

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You can make it public with the link and then that link is what you can make use of to kind of link these various papers and assets with each other. The other thing you're going to desire to do is you're going to want to obtain set up on Google drive and that's exactly how then you can really bring all these together and organize them in a place.


I'm sorry with Google drive and the term Google heaps, if you think regarding it, that's kind of what this is - Google Authority Stack. You're piling this info together within Google?